Fractional leadership isn’t part-time leadership
Fractional leadership, done well, is not a compromise. It’s a correction.
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Most businesses do not need a marketing department
The uncomfortable truth is that most organisations do not have a marketing team problem. They have a decision clarity problem.
The misunderstood role of the Chief Growth Officer
Growth sits at the intersection of several activities, the role of a Chief Growth Officer is to bring coherence to that intersection.
Why many growing businesses need a fractional COO before anything else
Most founders do not wake up one morning and decide they need a Chief Operating Officer.
